Content Guidelines

rule General Guidelines

People come to Yello to connect with great mobile businesses. We know that people won't always agree, but we expect everyone on the site to treat one another and the platform with honesty and respect. We've put together these general guidelines to help set the tone for discourse on the site—just in case. Please also read the additional guidelines below for specific types of content that you might contribute to the site.

• Relevance: Please make sure your contributions are appropriate to the forum. For example, reviews aren't the place for rants about political ideologies, a business's employment practices, extraordinary circumstances, or other matters that don't address the core of the consumer experience.
• Inappropriate content: Colorful language and imagery are fine, but there's no place for threats, harassment, lewdness, hate speech, or other displays of bigotry.
• Conflicts of interest: Your contributions to Yello should be unbiased and objective. For example, you shouldn't write reviews of your own business or employer, your friends' or relatives' business, your peers or competitors in your industry, or businesses in your networking group. Businesses should never ask customers to write reviews.
• Privacy: Don't publicize people's private information. For instance, please don't post close-up photos or videos of other patrons without their permission, and don't post other people's full names unless you're referring to someone who is commonly referred to by their full name.
• Promotional content: Don't post promotional material unless it's in connection with a Yello advertising product and through a Business Account. Let's keep the site useful for consumers and not overrun with commercial noise from every user.
• Post your own content: Don't swipe content from other sites, users, or businesses. Write your own copy and only share your own photos and videos. This also means you shouldn't use chatbots or other AI tools to create reviews, including using such tools to draft or revise.

rate_review Review Guidelines

The best reviews are personal, passionate, and reflect your consumer experience. They offer a rich narrative, a wealth of detail, and a helpful tip or two for other consumers. Here are some additional thoughts for conscientious reviewers:

• Personal experience: We want to hear about your firsthand experience, not what you heard about the business. Tell your own story without resorting to broad generalizations and conclusory allegations.
• Accuracy: Make sure your review is factually correct.
• Review updates: Review updates should reflect a new experience or interaction with the business. Don't keep posting about the same old story you've already told.

photo_camera Photo and Video Guidelines

Photos and videos should be broadly relevant to the business and reflect the typical consumer experience (e.g., what the business looks like, what the business offers, etc.). If you're a business, show us what you offer and what makes your business unique. Here are some additional things to keep in mind:

• Keep it clean: We don't want imagery of violence, drug use, nudity, near nudity, or suggestive acts.
• Keep it friendly: Don't use your photos or videos to attack or disparage others. A picture is worth 1,000 words, so it's best to pick those words carefully and make your point in a review, direct message, or review response.

groups Community Guidelines

Don't be shy. Use your account profile to let people know who you are. Your peers want to read reviews from people they know and trust (not those with profiles that are empty or laced with inappropriate content).

User Profiles

Since user trust and transparency are important to us, anonymous users who are disruptive to the community will be dealt with more sternly than those who stand behind their words. We encourage users to tell people a little something about themselves, but ask that you keep it relevant and don't attack competitors, reviewers, or Yello. Avoid seeding your profile with keywords, special offers, or promotions—we'll remove those if we see them.

Consumer Messaging

Yello has a handy messaging feature to keep you connected with businesses. Please don't use this feature to harass other users or send other inappropriate content, and remember, consumer accounts are for personal, non-commercial use only.

Business Messaging

Businesses should message reviewers using their Business Account. Direct messaging is often the best way to resolve a dispute with an unhappy customer, but you can also address issues publicly by posting a public comment in response to a review. As with consumers, we ask that business representatives upload a clear photo of themselves to help personalize their messaging. Do not use direct messages or public comments to launch personal attacks or offer an incentive to change a review.